Event marketing is one of the most important aspects of your ticket sales. Without a proper marketing strategy, your event may end up not selling at all.
Here are 7 simple tips on how to promote your event
Organise an event that people would love to attend
This is probably the first rule in organising an event and promoting it.
People tend to spend money to buy tickets for quality events. This may mean that you need to bring artists that will most likely sell out, or at least an artist that has a strong follower base.
Price your event fairly
Price is one of the most important deciding factors for event-goers, so make sure to price your event fairly. Do not set a price that is too high for customers to be willing to spend on. You can do thorough research on how previous or similar events have been priced to make a better decision on this important aspect.
Determine your target audience
Make sure you know your target audience well. You must know their demographics such as Age, Gender, Nationality, and Interests. With our marketing services, we also target users based on their purchase behavior and preferences.
Choose the right promotion channels
Armed with the knowledge of who your audience is, make sure you broadcast your campaigns through the right channel at the right time. It is also best to cover most of the digital channels to make sure your message is heard and seen by the most number of people.
Emails and SMS
Social media marketing
Google Ads
App push notifications
Display or banner ads
Maintain a clear and enticing communication strategy
With the right target audience and channel, you need to make sure you curate the right messaging highlighting reasons why people should attend your event. Use striking image or video content.
Plan promotion schemes throughout your sales period
Promotion schemes such as Early Bird Offers, Pre-registrations, Bank Discounts or Promo Codes should be planned well in advance. You should also have a back up plan in case your ticket sales drop during specific periods of your sales period. Remember that in most cases, sales peak during event launch and a week closer to the event. Make sure to take advantage of these times.
Allocate budget to the channels that convert the most
Do not waste ad budgets on channels that do not convert at all. You need to observe and measure your ads and compare what's selling the most, and channel your budget to the most converting ads.
You can grow your event with our expert marketing services here.