Your event landing page is the first thing that visitors see before they make a decision to purchase. It is very important that all aspects of your landing page will help turn visitors into ticket buyers.
Event Artwork
Your event artwork is the largest element that customers will see and evaluate before making a decision to attend your event. Here are some best practices.
Make sure your artwork communicates your event concept well.
Have clear, strong imagery, a well-selected color combination, and a well-balanced layout.
Include large, easy-to-read text. Select a font that is easy on the eyes.
It is not recommended to include mobile numbers on the artwork as they distract from your main goal: to click the buy tickets button.
Less is more. Do not add so much text that crowd your artwork
Make sure you add the Platinumlist logo so people can easily recall where to buy tickets. Our logo can be downloaded here.
Event artwork guidelines (sizes requirements) can be found here.
Event name
Make sure to include the artist name if you are organising an event with an artist performance so that it is easily searchable.
Do not use full uppercase letters or symbols that makes the title hard to read.
Make your event clear and concise; do not make it too long.
Event description
We have news for you: People do read when they are about to make a purchase, but the catch is that they do not want to read a really long description.
To summarize, here are the most essential information that customers would like to read on the event description:
Brief information about the event, artist, and what to expect
Date, start and end time and location
Entry rules, age limit, dress code, parking arrangements
Other important information that you think people need to know